Helena Rubinstein Mascara
Helena Rubinstein Mascara
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![]() 100 AUTH HELENA RUBINSTEIN NIB SPECTACULAR EXTENSION FULL SIZE BLACK MASCARA $29.99 (2 Bids) Time Remaining: 10h 10m |
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![]() 100 AUTH HELENA RUBINSTEIN NIB LASH QUEEN FULL SIZE BLACK MASCARA $29.99 Time Remaining: 10h 12m |
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![]() 100 AUTH HELENA RUBINSTEIN NIB LASH QUEEN FELINE EXTRAVAGANZA BLACK MASCARA 7g $29.99 Time Remaining: 4d 17h 24m |
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![]() 100 AUTH HELENA RUBINSTEIN NIB LASH QUEEN SEXY BLACKS BLACK MASCARA FULL SIZE $29.99 Time Remaining: 4d 17h 28m |
![]() Helena Rubinstein Spectacular Extension mascara length $44.99 Time Remaining: 16d 24m Buy It Now for only: $44.99 |
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![]() Helena Rubinstein Lash Queen Mascara 01 Wild Black 7g $45.87 Time Remaining: 27d 7h 48m Buy It Now for only: $45.87 |
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![]() HELENA RUBINSTEIN HR Lash Queen Mascara 01 Black 7g $39.99 Time Remaining: 12d 20h 22m Buy It Now for only: $39.99 |
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![]() 100 AUTH HELENA RUBINSTEIN NIB LASH QUEEN FEATHER COLLECTION BLACK MASCARA 7g $29.99 Time Remaining: 4d 17h 33m |
![]() Helena Rubinstein Lash Queen Feline Blacks Mascara No 01 Black Black 7g Makeup $45.87 Time Remaining: 3d 18h 49m Buy It Now for only: $45.87 |
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Mascara History
Mascara is a cosmetic used by women to enhance eyes and draw attention to them. Mascara darkens, thickens, defines, emphasizes, curls and even lengthens lashes.
Mascara comes in several colors and is available with tube and wand applicators. Water, preservatives, wax thickeners and film-formers are some of the ingredients in mascara. Mascara brushes may be straight, or curved, with fine or thick bristles.
Eugene Rimmel invented the first mascara product in the 19th century. The word "rimmel" also means "mascara" in many languages, including Dutch (rimel), Persian (rimel) Portuguese (rímel), Romanian (rimel), Turkish (rimel), etc.
T.L. Williams, a chemist, created modern mascara for his sister, "Mabel" in 1913. This early mascara was made from coal dust mixed with Vaseline petroleum jelly. As you can guess, the product was a success and the name of his company was "Maybelline", which was a combination of his sister's name and Vaseline. Today "Mabelline" is the leading company in the production of cosmetics and makeup (including mascara).
Until 1957, mascara presented itself in the form of a cake (wax mixed with mascara pigments). Women had to wet a brush, dip it in the cake, and then apply it to their eyelashes. The modern tube and wand applicator was introduced and founded by Helena Rubinstein in 1957.
Max Factor was the first to create a mascara with a wand applicator actually in the product, which is what you see in the mascara products available today.
Some of the chemicals that are added to the modern mascara could be potentially harmful, so please be cautious in your selection of products. It might be advisable to use "natural" cosmetics and makeup.
About the Author
DLDowney is an entrepreneur in internet website creation and marketing with previous experience in graphic arts. For more information visit Great Mascara





































































