In 2002 Trilogy Spa a tiny 8-door salon from Hermosa Beach, California approached us with the desire to differentiate their brand in order to attract investors and expand to new locations.

At that time there was little or no consistency in their brand name or key messages and there was no strategy or positioning in place other than offering a good service at a fair price.

After discovering that the owner had grown up on the island of Molokai we were flooded with ideas for a Hawaiian inspired spa products, treatments and services. We created Trilogy as a “destination day spa” where you could visit Hawaii without leaving the Mainland.

The Swiss Vichy Shower got renamed the Hawaiian Wailele Waterfall Shower, kukui nut oil, macadamia nut oil, aloe scrubs and Ti Leaf wraps as well as Hawaiian fragrances were added to already existing treatments and renamed to reflect the new Hawaiian positioning.

Media placements started coming as consistently as waves to the shores of Waikiki in Elle, Harper’s Bazaar, Lucky, Allure, Shape, Self, Angeleno, Hollywood Reporter, Where and even Food and Wine! Trilogy got the exposure they needed to attract key investors and has since opened additional locations in Manhattan Beach and Squaw Valley.
www.trilogyspa.com.

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