Morgan
Grays
Handsome Style
a sampling of all press
In April of 2006, Morgan Grays,
a new face on the men's luxury
leather scene, came to us with ideas
that were out of this world. So diverse,
so interesting, so MANY! We reined
them in, helped them streamline their
brand and got them in the news.
- We created a simple,
yet elegant press package highlighting
company
news, bios and press clippings.
- We
streamlined their line sheets
so their message was clear and
concise.
- We took them
on New York media tour for face-to-face
meetings with
editors.
- We got them
prime media placement in 35 magazines
and newspapers and
counting
- We helped
them develop relationships with
key trade media.
Through streamlining their message
and telling their story to the right
people we created a ³buzz² in
the men¹s fashion and accessory
arena resulting in sell-in to 10
of the stores listed on Esquire¹s
top 40 men¹s stores in the US.
And we¹ve only just begun |
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