What did we say when a mother daughter team came to us with the idea of promoting yet another nail salon in LA? We said “WHAT IF.”

What if we created a hand and foot spa – a courtyard get-away complete with an afternoon “quickie” – lunch and manicure in 30 minutes. All natural, orange inspired products and spa-like treatments further set the tone for a successful campaign. Homemade cookies along with high backed comfortable chairs set this salon apart – hey – even Oprah came in for a mani-pedi!

The first placement was Vogue followed by every beauty magazine you can think of, Food and Wine and Travel and Leisure and even CNN got in on the act with Los Angeles magazine featuring the salon in their “BEST OF LA” issue.

Los Angeles Business Journal will always be our favorite though with a two page spread entitled “Putting the Man back in Manicure."